Wordsmith & Web

eMarketer:

In the 18- to 34-year-old demographic in particular, TV’s edge is slipping. Just 30% of that group said they expected TV to be their primary source of news and entertainment this year, with 28% saying it will instead be their laptop computer, and another 17% citing their smartphone.

As I turn 64, tomorrow, I can recall the invasion of little round screen Black and White TV’s that resembled a large radio with a tiny screen where the radio station display used to reside. They looked more like a living room organ than a audio visual device.

Now, in my lifetime, the insidious invasion of Internet connected devices playing on demand singular programs, or treating a TV season like an old bundled music LP. Long Play for you youngsters, which got disintermediated in the last Web revolution of delivery. Every song you want is .99 cents on your playback device.

If you are a TV broadcast industry executive you eat Rolaids before breakfast because you know in your heart of hearts that the business hegemony you built your career on to date, is slipping away like water through tight fingers clenched as a temporary carry cup.

These numbers are the beginning of the change wave that will bring TV programs on demand for viewing on your time and personal inclination, and delivered at a small cost, rather than a bundled monthly access subscription cost.

Good time to shed your stock holding in any network or even Telcom company associated with the traditional TV cable model , as they are about to look like the boy who just split the rear end out of his pants in public.

(via emergentfutures)