I tweeted about #Bottlenose earlier and linked to a great write up in semantic apps coverage , but I wanted to take more time and wordspace to reflect on what it means in context and perspective of “search-optimize and socialize-content”, as the two infallible Commandments of Content Publishing today.
This Bottlenose application out of the launch gate this AM is more than another pretty face for social cleavage and eye candy. There is a quote at the beginning that sums up my thinking nicely at the moment about the current, emerging state of the Internet as a social, and political change agent rivaled only by the invention of paper, print rollers, and combustion to drive economic change.
As co-founder Nova Spivack describes it, “Bottlenose shows what is important on social networks, the next generation of the Internet. It’s not about the web anymore but about messages and change happening in social networks.” With its real-time discovery engine, Bottlenose “curates the collective consciousness,” he says.
Search is about the past, it is largely inert and fixed, like books, and may become less important as the new kid on the block flexes its “real time” chops of what is actually happening in importance right now. Think of it as a geiger counter for social upheavals in your block, town, Province, or in the World.
There are going to more of these, and these kinds of players are the kind that will finally give Google, perhaps in 5-10 very short years, heartburn, if not cash burn.
Speaking of Old Media:
Did ya notice how staid old and out of touch the circle clips repeatedly replayed ad naseum all week on HLN/CNN et al about Aurora were, in comparison to the live updating by the minute from a thousand different viewpoints and surviving eyes as well as first responders who tweeted what they were seeing, ” as they were experiencing it” was in comparison to too late TV. .
News coverage in print, TV or radio are today’s version of hearing about a Civil War battle of great significance long after it occurred, and it was your relatives who died in it. Information is moving at the sound of a click and comment on a social platform of choice. It is being amplified from one to another like jungle drums. Social is the radio of the mind.
This Bottlenose, despite the naming convention, is the first of a new breed of cats that are going to make even the Lion of the current Content Jungle, Google start to look old and wheezy, still potent, but less innovative. This will occur especially if they don’t index social input signal faster and as it is happening, and aggregate it creatively like this upstart with the bottle-in-the-ocean-carrying-survivor-message-metaphor of Bottlenose, as a branding name.
Read this and if you in any way are impacted by knowing first what is happening anywhere in the World from your local neighborhood, to your industry employment, to your company and its competitors, to your personal investment portfolio, then you create a tab or too, and Bottlenose it.
This will allow you to keep tabs on the World in real time as it impacts what happens to you and your future, in approaching real time. No filters except, social commentary and sharing.
As for Bottlenose, It’s not perfect, yet. But it sure as hell is beginning to look like the future. Try Bottlenose, the now engine and write back and tell me what you think.